MEDIA CASE STUDY – BONSAI

As part of the annual 2015 communications plan for Bonsai, we were asked to promptly plan and implement a one-week-only radio campaign.  The objective was to promote a stock clearance sale in order to make way for new stock inside their showroom, which was due to undergo a stylish makeover.

The Black Vanilla approach

After agreeing a script, tags and an audience/brand relevant voice over, the advert was produced, approved and sent to Island FM within a couple of days.

THE CHALLENGE

Being asked to produce a radio ad with only a couple of days to play with has its challenges, but working with highly efficient and driven individuals meant that Black Vanilla succeeded in achieving results within a very tight deadline.

THE RESULTS

Bonsai felt that the radio campaign successfully created good brand awareness for them and will therefore continue to invest in this media to drive awareness of their new online home furnishings shop as well as other key messages over the coming year.

 

THE COLLABORATORS