MEDIA PLANNING & BUYING

Looking to gain a voice within local media? Whether it’s an informative advertorial, an attention-grabbing advertisement or something a bit off the wall, Black Vanilla will uncover the best possible media choices to meet your objectives.

 

Bought media brings a huge number of benefits to any communications plan, not least the guarantee of placement and control of messaging, at whatever frequency or size that you require. Coupled with a relevant and appropriate public relations strategy, your communications plan is sure to get noticed.

HOW WE DO IT

With diverse and varying levels of experience, our media team spark traditional and new media plans to ensure your marketing has the right impact for the right budget. We work closely with media owners, designers, photographers and copywriters to bring together both the tried and trusted – and innovative – ways to deliver your message.

 

Bought, owned and added-value media – from strategy and implementation through to monitoring and analysis – Black Vanilla will take you through every step, including:

 

  • Media research
  • Identifying and profiling target audiences
  • Building media profiles
  • Reviewing competitor activity
  • Identifying new and relevant opportunities
  • Building robust multi-media schedules
  • Estimating campaign delivery 
  • Best rates and added-value negotiations