Keeping up Appearances

27 Jan Keeping up Appearances

If you’ve passed by Black Vanilla HQ lately you may have noticed that we’ve treated ourselves to a New Year makeover.

We love our shiny new look, and hope you do too, but to us it’s about more than just a lick of paint. Image and reputation are at the heart of what we do so it’s only natural that we would want to reflect this in our workplace.

Maybe you’ve been thinking of giving your business a bit of a facelift, or even a complete overhaul. Whatever your ideas, we suggest you consider Black Vanilla’s ‘Three Bs’ to keep you on the right track…

Boost your branding

The biggest corporations in the world are synonymous with their branding, think Virgin, Coca-cola and Google – it’s part of what makes them such a success. Having a catchy logo is a good start but think about your overall image and how it affects your customers’ perception.

Uniforms, email signatures, business cards, signage, even how you communicate with your customers, all confirm your credibility, advertising that you’re open for business and ready to talk.

Be seen

In a competitive market it’s crucial that your business is seen in the right places so think about your media strategy. What are your customers reading and listening to and how can you tap into them? Have you thought about social media?

Identify your media targets, both on and off-line, and ensure that you keep them up to speed on company news and views. Securing profile opportunities, commenting on trends and offering up exclusive features, combined with a powerful advertising campaign, will keep the phone ringing off the hook and set you apart from the competition, speaking of which….

Beat the competition

No business is without competition so research what your competitors are doing to generate leads and keep customers happy.

Maybe your business is offering a unique service or you’ve launched an amazing campaign that you’re keen to shout about. Entering awards and hosting events may seem like a big investment but the exposure will pay dividends. Not only will you set yourselves apart from the competition but you’ll also get people talking about you, a priceless way of generating new business leads.

If we’ve got you thinking about your business image and you’d like to chat about how we can work together then why not get in touch, we’d love to show you around.

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