Author: Alisha Smith

29 Aug Don’t be Influenced by the Blue Tick – The Rise of Micro-Influencers

Have you ever scrolled through Instagram or watched people’s Facebook stories only to come across the #ad and wondered what it means?

The hashtag indicates that the post has a commercial element and that the person posting, often someone with a large following, has been paid to promote the brand, product or service featured in the image or copy.

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