This year’s Edelman global survey on the public’s response to media, business, government and NGOs shows that ‘my employer’ is the most trusted institution with 75% responding positively. This is compared to trust placed in NGOs – 57%, trust in business – 56%, government – 48% and media – 47%.
Last year’s #MeToo outing of Philip Green by The Telegraph shone a spotlight on the use of the law and, in particular, injunctions during crisis communications.
Nichole Culverwell Chart. PR, MCIPR
Director, Black Vanilla
Creating and running a business isn’t for the fainthearted and it’s gratifying that events like Global Entrepreneurship Week celebrate the people who have the passion and drive to bring an idea to life, set up a business, support the local economy and create jobs.
The concept of an entrepreneur as a person who sets up a business with the simple aim of making a profit is out of date. Consumers want, more than ever, to have a connection with the brands that they buy. Creating that connection requires something more than just offering a great product or service. (more…)
During the summer, Black Vanilla hosted JT’s digital intern, Tessa Dutton-Queripel. Tessa was tasked to complete a social media audit for the telecoms brand, and together we’ve put together this guide to analysing your social media presence.
When considering best practice for handling a crisis, you may have heard the term ‘golden hour’.
The term originally referred to the period between a crisis occurring and the point at which the media came knocking on your door.
The 10th October 2018 will see the island’s first referendum on the method that Guernsey will use to vote Deputies to the States of Deliberation, and residents over the age of 16 can have their say.
Naturally, we felt that the first film should examine why video should form part of your public relations plan.
As many of you may already know, we were thrilled to be shortlisted for the Guernsey Awards for Achievement earlier this year where we were nominated for the Excellence in Marketing category for our work with the Priaulx Premature Baby Foundation (PPBF).
We were so proud to be recognised, amongst some really strong competition, for our work. We developed and implemented a rigorous marketing strategy to promote the PPBF’s Burrow campaign.
If you’ve passed by Black Vanilla HQ lately you may have noticed that we’ve treated ourselves to a New Year makeover.
We love our shiny new look, and hope you do too, but to us it’s about more than just a lick of paint. Image and reputation are at the heart of what we do so it’s only natural that we would want to reflect this in our workplace.
Maybe you’ve been thinking of giving your business a bit of a facelift, or even a complete overhaul. Whatever your ideas, we suggest you consider Black Vanilla’s ‘Three Bs’ to keep you on the right track…
