Black Vanilla launches hedge stall to support local businesses and charities

Published On: September 1st, 2021Categories: Agency newsBy

PR agency Black Vanilla has launched its latest initiative to support local businesses and charities with a hedge stall situated outside the company’s offices on The Grange in St Peter Port.

The agency is inviting local growers, makers and bakers to sell their goods and support a charity of their choice.

It’s up to the seller to choose their charity and what proportion of sales will be donated.

The hedge stall is being connected by JT Guernsey, who have donated a phone with SIM card and data to facilitate a card payment machine. In true Guernsey hedge stall style, there will be a cash box option as well.

The first charity to benefit from 100 per cent of the proceeds from the hedge stall will be JT’s charity of the year, Guernsey Cancer Support. The hedge stall will begin on Wednesday 1 September.

The agency came up with the idea when considering their own CSR plans. ‘We talked about supporting a charity annually, but soon realised that we all wanted to support different charities for very personal reasons,’ said Black Vanilla Director Nichole Culverwell.

‘We are lucky to have a prime position here in St Peter Port with high footfall each day. With thanks to JT, we are now able to easily support local charities and businesses; all we ask is that the seller donates a portion of their profits to a chosen charity.’

Tamara O’Brien, Deputy Managing Director, JT Guernsey, said: ‘Hedge stalls have been a Guernsey community tradition for decades, it’s an amazing way to explore the great variety of fresh, seasonal local produce straight from the island’s roadside honesty boxes. We’re really pleased to be able to support Black Vanilla with this initiative to evolve the tradition by providing the technology to make payments easy and secure. Buying local produce and handmade goods not only reduces ‘food miles’, packaging materials and waste, but this unique stall will also help so many local charities, so for us this small venture is part of a much bigger picture, and we’re happy to play our part.’

The agency will rotate sellers and charities, offering them the chance to sell on a single day or longer. ‘We already have a number of sellers lined up, with products including hand-made candles, home-baked cupcakes and bath bombs, and we welcome anyone who wants to support a charity in this way to get in touch,’ said Nichole.

Growers, makers and bakers interested in getting involved should contact the Black Vanilla team. Please email

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