18 May Issues Management: A Right Royal Debacle and a Plucky Example of How to Get it Right

As PR practitioners, we understand that a business is only ever as good as its reputation. However, reputations cannot be wholly controlled; reputations are made by what stakeholders, customers and other audiences think and say about an organisation.

Behaving with integrity and fairness, product value, reliability and transparency are some of the bedrocks of a good reputation. It’s about creating trust – the brand currency which in turn drives success.

It’s clear that reputations are fragile and what can take years to carefully build and nurture can be damaged or even destroyed in mere moments – no one is completely stormproof.

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22 Jan Planning to Succeed in 2018

The PR year is rarely predictable, but one thing we can always count on is that January will be a busy month for reporting, measurement and planning.

It is the time we look back on the previous year’s activity, take stock of what we learnt and challenge ourselves to meet our clients’ new objectives.

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