It is safe to say, life as a Black Vanilla bean, or Junior Account Executive (JAE), is far from boring.
Nichole leads Black Vanilla’s public relations team and has 25 years of experience in PR strategy development and campaign implementation in a wide range of sectors including health, finance and consumer goods.
She is also a member of the CIPR Channel Islands committee and is now one of approximately 220 Chartered PR practitioners in the UK.
Nichole has worked in Sydney, for brands such as Casio and Bausch & Lomb, and in London where she worked for Hill & Knowlton and in-house before setting up her own agency. Six years ago she moved to Guernsey.
How a business behaves is its licence to do business. Any organisation needs ‘consent’ to conduct its purpose; that consent might come from some kind of authority, or simply from the public it is selling to.
When Uber lost its London licence last week it served as a reminder of why businesses need to operate with a sense of corporate responsibility and with an eye on the long-term future rather than rapid growth. Both are important to maintain the consent that will help them ‘stay in the game’.