It’s day five of the FCG EPIC Week and we need your help.
The Black Vanilla team, along with some of the agency’s good friends and ‘extended family’, has been running and swimming this week. We are supporting Warren Mauger and Phillip Smith’s incredible attempt at completing seven ironman triathlons in seven days.
We’ve all challenged ourselves, although not quite as much as Warren and Phil, and we need your help.
By Nichole Culverwell ACIPR
At the risk of offending some influential people, I want to call out the Institute of Directors. The IoD website offers some excellent resources for business people, but their fact sheet on public relations is a little misleading. However, giving the IoD the benefit of the doubt, it does reflect a common perception about PR that needs to be addressed.
This week Warren Mauger and Philip Smith are attempting to complete seven ironman distance triathlons in seven days as part of the FCG EPIC Week.
In case you don’t know, an ironman triathlon starts with a 2.4 mile swim, followed by a 112 mile bike ride, and to finish, a 26.2 mile marathon run. The duo will repeat this route every day for seven days, totalling a massive 984.2 miles for the whole week.
They are doing this to raise money for This is EPIC and Guernsey Mind – two very worthy charities.