We’re delighted to announce that we have been shortlisted for the Guernsey Awards for Achievement’s Excellence in Marketing Award for the work carried out on the Priaulx Premature Baby Foundation’s Burrow campaign.
The Excellence in Marketing Award is for creative, advertising and digital marketing companies and their clients that have developed and implemented a marketing strategy or campaign for a product or service that has met a demonstrable market need and has embraced all marketing platforms.
It’s incredibly difficult for organisations to dedicate time to thinking about marketing. Considering which social channels you should use or how frequently you should be advertising is overwhelming for business people who do not have marketing experience. However, it is important to remember that these are simply tools and tactics and it’s far more important to stop and think strategically. That is why Black Vanilla has developed its own perspective on modern marketing – we call them the three ‘Rs’ – ‘reputation’, ‘reach’ and ‘relationships’.
Guernsey-based communications agency Black Vanilla has extended its services to include staffing for promotional activities such as sampling, experiential marketing and on-street social media activation.
The only agency in Guernsey to offer this service, Black Vanilla has a hand-picked team of people who can be used for corporate events, product demonstration and in-store marketing.