Leaders Conference

Leaders create conditions that enables its clients to advance, often beyond what they ever thought possible.

The Challenge

Phil Eyre launched the Leaders Consultancy in early 2017 with an ambition to organise a landmark leadership conference later that year. He asked Black Vanilla to drive communications to launch the new business, using the conference to establish a clear brand proposition.

The Black Vanilla approach

  • Leverage the quality of speakers to endorse Leaders’ C-suite and board-level positioning
  • Use the conference to extend website content, news and editorial coverage about the new company
  • Maximise the opportunities the conference presented by planning pre-event publicity, interviews with speakers on the day of the event, and by issuing a post-event report

The Results

  • Five pieces of editorial coverage were achieved over a two-month period
  • Five film and website articles
  • 264% uplift in website visits over the conference publicity period

The Collaborators

Black Vanilla is essential to my business, I consider them a long-term partner in my work. I initially approached PR with a degree of cynicism but was quickly impressed by the difference that the team’s expertise has made to my business.

In addition to devising and implementing a social media strategy that has proved extremely beneficial in raising Leaders’ profile, their proactivity has opened opportunities to reach new clients and develop our core leadership offering

Phil Eyre, CEO, Leaders, Leaders
Black Vanilla was instrumental in bringing our vision for the event to life. They transformed the venue and produced an evening which truly showcased some of Guernsey’s best qualities. The team were amazing to work with and truly encapsulated our needs.
Claire Heaume, Manager, Marketing and Communications, , Butterfield Bank (Guernsey) Limited
We have worked with the team at Black Vanilla for a number of years, across our events and publishing platforms. They understand the markets and the readership we are dealing with, not to mention our exacting requirements which differentiate us from other businesses in our space. I can’t fault their attention to detail and responsiveness to our business needs.
Carl Methven, Publisher, BL Global