As part of the annual 2015 communications plan for Bonsai, we were asked to promptly plan and implement a one-week-only radio campaign. The objective was to promote a stock clearance sale in order to make way for new stock inside their showroom, which was due to undergo a stylish makeover.
After agreeing a script, tags and an audience/brand relevant voice over, the advert was produced, approved and sent to Island FM within a couple of days.
Being asked to produce a radio ad with only a couple of days to play with has its challenges, but working with highly efficient and driven individuals meant that Black Vanilla succeeded in achieving results within a very tight deadline.
Bonsai felt that the radio campaign successfully created good brand awareness for them and will therefore continue to invest in this media to drive awareness of their new online home furnishings shop as well as other key messages over the coming year.
Nic Donovan, Managing Director at Nic Donovan Photographer
Steff Woodhouse, Group Key Accounts Manager at Mortons Media Group
Jo Priaulx, Co-founder of the Priaulx Premature Baby Foundation
Victoria Nicholas, Human Resources Officer at ABN AMRO
John Hoinville, Publication Manager at Project Viva Ltd
Daniel Bailey, Sponsorship Sales Executive at IMG
Robert Sillars, CEO at Sigma
Dan Taylor, Project Manager at Rihoy & Son
David Page, Director at DLOC
Jenni Foulkes, Redcat Marketing Limited
Mat Rolfe, Director at Bonsai Group
Andre Austin, Director at Swoffers
Kevin, Account Manager at Publisher Ltd
Malcolm Geggus, Kelsey Publishing
Gordon Angus, Director at Hadleigh Marketing