Agency news

04 Mar Black Vanilla Partner Buyout

Guernsey-based communications agency Black Vanilla has announced a change in ownership as Nichole Culverwell takes over sole ownership from founder and co-owner Jade Isabelle.

Mrs Isabelle founded Black Vanilla in 2008 based on her local and national media planning, media buying and events expertise. Demand and growth brought public relations and social media to the service offering, and further growth came when Mrs Culverwell merged her public relations business with the agency in 2016. Since then, Black Vanilla’s specialism in public relations, copywriting, events and social media services has continued to grow.

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28 Sep Copywriting Explained

We are a team of Guernsey-based copywriters who live to see our words on the page, a website or advertisement. So, of course, we had to put pen to paper and share our thoughts on the art of copywriting.

What is Copywriting?

Let’s start with a simple question, do you know what copywriting is? We’re often asked what copywriting is and why it’s a specialist skill, so I’m going to explain the role well-written copy plays in marketing and why writing for websites, advertising and editorial all take a different approach.

In its most simplistic form, copywriting is a way of crafting a compelling story.

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29 Aug Don’t be Influenced by the Blue Tick – The Rise of Micro-Influencers

Have you ever scrolled through Instagram or watched people’s Facebook stories only to come across the #ad and wondered what it means?

The hashtag indicates that the post has a commercial element and that the person posting, often someone with a large following, has been paid to promote the brand, product or service featured in the image or copy.

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