Guernsey-based communications agency Black Vanilla has announced a change in ownership as Nichole Culverwell takes over sole ownership from founder and co-owner Jade Isabelle.
Mrs Isabelle founded Black Vanilla in 2008 based on her local and national media planning, media buying and events expertise. Demand and growth brought public relations and social media to the service offering, and further growth came when Mrs Culverwell merged her public relations business with the agency in 2016. Since then, Black Vanilla’s specialism in public relations, copywriting, events and social media services has continued to grow.
After over 10 years as founder and co-owner of Black Vanilla, it feels very strange not to be heading into the BV office on The Grange this morning.
I’m exceptionally proud of what Black Vanilla has achieved over the years and it’s great that Nichole will take over sole ownership and continue its growth.
Last year’s #MeToo outing of Philip Green by The Telegraph shone a spotlight on the use of the law and, in particular, injunctions during crisis communications.
Thanks to new client wins, we are looking for an experienced PR Account Manager to join our growing team.
Black Vanilla helps organisations build and manage their reputation, reach and relationships.
We would expect our Account Manager to be a current member of the PRCA or CIPR and to be proactive with their continual professional development.
We have created a timeline highlighting what we think are some of the standout moments to have happened in the industry and Black Vanilla’s life from 2008 to the present day.
What is Copywriting?
Let’s start with a simple question, do you know what copywriting is? We’re often asked what copywriting is and why it’s a specialist skill, so I’m going to explain the role well-written copy plays in marketing and why writing for websites, advertising and editorial all take a different approach.
In its most simplistic form, copywriting is a way of crafting a compelling story.
The hashtag indicates that the post has a commercial element and that the person posting, often someone with a large following, has been paid to promote the brand, product or service featured in the image or copy.
Naturally, we felt that the first film should examine why video should form part of your public relations plan.
We’ve made a lot of friends during our 10 years in business, many of them have been with us right from the start, while others have joined us along the way.
We asked some of them to spread a little birthday love by sharing a few words about why they like Black Vanilla (and we couldn’t resist chipping in ourselves!)