This year’s Edelman global survey on the public’s response to media, business, government and NGOs shows that ‘my employer’ is the most trusted institution with 75% responding positively. This is compared to trust placed in NGOs – 57%, trust in business – 56%, government – 48% and media – 47%.
Last year’s #MeToo outing of Philip Green by The Telegraph shone a spotlight on the use of the law and, in particular, injunctions during crisis communications.
Thanks to new client wins, we are looking for an experienced PR Account Manager to join our growing team.
Black Vanilla helps organisations build and manage their reputation, reach and relationships.
We would expect our Account Manager to be a current member of the PRCA or CIPR and to be proactive with their continual professional development.
Critical Skills
We would expect our Account Manager to have at least five or six years of PR experience, either working in an agency or within an in-house PR team. UK agency experience is highly desirable.
These skills are mandatory for our Account Manager:
Day to day, our Account Manager will:
Qualifications and Experience
Graduates with relevant degrees in media or public relations are preferred, along with PR qualifications from the PRCA or CIPR. However, relevant work experience in public relations is more important, along with a demonstration of the skills highlighted in the job description. Agency experience is preferred.
If this sounds like a good opportunity for you, please get in touch. Send your CV to nichole@black-vanilla.gg
Nichole Culverwell Chart. PR, MCIPR
Director, Black Vanilla
Creating and running a business isn’t for the fainthearted and it’s gratifying that events like Global Entrepreneurship Week celebrate the people who have the passion and drive to bring an idea to life, set up a business, support the local economy and create jobs.
The concept of an entrepreneur as a person who sets up a business with the simple aim of making a profit is out of date. Consumers want, more than ever, to have a connection with the brands that they buy. Creating that connection requires something more than just offering a great product or service. (more…)
We have created a timeline highlighting what we think are some of the standout moments to have happened in the industry and Black Vanilla’s life from 2008 to the present day.
What is Copywriting?
Let’s start with a simple question, do you know what copywriting is? We’re often asked what copywriting is and why it’s a specialist skill, so I’m going to explain the role well-written copy plays in marketing and why writing for websites, advertising and editorial all take a different approach.
In its most simplistic form, copywriting is a way of crafting a compelling story.
When considering best practice for handling a crisis, you may have heard the term ‘golden hour’.
The term originally referred to the period between a crisis occurring and the point at which the media came knocking on your door.
The hashtag indicates that the post has a commercial element and that the person posting, often someone with a large following, has been paid to promote the brand, product or service featured in the image or copy.
Naturally, we felt that the first film should examine why video should form part of your public relations plan.
