PR

07 Mar Managing the Fallout of a Data Breach – Crisis Communications

We were delighted to be invited to join a breakfast seminar organised by Mourant this week about managing the consequences of a cybersecurity incident.

Nichole Culverwell spoke on a panel alongside the Mourant team which included cybersecurity expert Matthew Parker, Sally French who handled regulatory and dispute resolution questions and Hana Plesk, who spoke about the employment and GDPR implications of a breach. The panel was moderated by Jessica Roland, Mourant Partner.

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28 Sep Copywriting Explained

We are a team of Guernsey-based copywriters who live to see our words on the page, a website or advertisement. So, of course, we had to put pen to paper and share our thoughts on the art of copywriting.

What is Copywriting?

Let’s start with a simple question, do you know what copywriting is? We’re often asked what copywriting is and why it’s a specialist skill, so I’m going to explain the role well-written copy plays in marketing and why writing for websites, advertising and editorial all take a different approach.

In its most simplistic form, copywriting is a way of crafting a compelling story.

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29 Aug Don’t be Influenced by the Blue Tick – The Rise of Micro-Influencers

Have you ever scrolled through Instagram or watched people’s Facebook stories only to come across the #ad and wondered what it means?

The hashtag indicates that the post has a commercial element and that the person posting, often someone with a large following, has been paid to promote the brand, product or service featured in the image or copy.

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