Increasing levels of international regulations have made it harder for financial services firms to stand out in terms of the types of products they offer. In a competitive, global marketplace, it is more important than ever for firms to show their corporate personality and communicate this through their content, social media and PR activity.
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Last night, we held our very first ‘open house’ event as part of Global Entrepreneurship Week.
The drop-in event was an opportunity for entrepreneurs, start-ups and businesses with growth ambitions to meet the friendly BV team and learn how public relations, social media and creative content strategies can help them develop credibility, build their impact and increase their income. (more…)
Whether we like it or not, Artificial Intelligence (AI) is integrating itself into various aspects of our daily lives and has already made an impact on the marketing and communications industry.
As it shows no signs of slowing down, one of the big questions public relations professionals are facing is: What does this mean for the future of PR?
It’s incredibly difficult for organisations to dedicate time to thinking about marketing. Considering which social channels you should use or how frequently you should be advertising is overwhelming for business people who do not have marketing experience. However, it is important to remember that these are simply tools and tactics and it’s far more important to stop and think strategically. That is why Black Vanilla has developed its own perspective on modern marketing – we call them the three ‘Rs’ – ‘reputation’, ‘reach’ and ‘relationships’.
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On Friday 29th April we attended the Priaulx Premature Baby Foundation‘s, ‘A Right Royal Affair’ to celebrate their Queen’s Award for Voluntary Service. We also had a special addition to our table – The Burrow Bunny Flopsy! It was a privilege to meet the lookalike trio: The Queen, Prince Charles and Camilla (uncanny!) and we’d like to congratulate the charity on raising a fantastic £13,000 for The Burrow. Thanks for a great night everyone!
We have strengthened our team with a new appointment and a recent promotion.
Joss Bisson, who has extensive experience in administrative and customer service roles, has joined the team as a Communications Assistant. Joss will be responsible for providing assistance across all areas of the business. She will also work on our largest national media account. Find out more about Joss here!
Having joined Black Vanilla in 2014 as a Communications Assistant, Stephie Gordon has now been promoted to the role of Account Executive. Stephie will focus on the public relations needs of our clients whilst also working towards the CIPR Foundation Award in Public Relations.
Black Vanilla’s Managing Director Jade Isabelle says: ‘The agency was founded in 2008 with only two staff members and since then our team has grown significantly. We now have six in-house members and six, ‘extended family members’ who act as consultants across the areas of media, PR and events. Our model allows us to put specialist teams together for clients in response to their individual needs.
‘In a fast-paced and constantly changing creative industry, it is important that we all pursue continuous professional development so that we can offer the best possible service to our clients.’
The Dandelion Project has just launched a brand new venture here in Guernsey and you may have already seen some random acts of kindness taking place across the island! From treating a friend to lunch to leaving flowers to brighten up a stranger’s day, you can be as creative as you like. Then, all you have to do is leave a kindness card for the recipient to use and spread the love! The BV team has been getting involved and today we have left some treats for anyone passing the office so please help yourself and take a kindness card with you 🙂 Visit kindness.gg to find out more and get involved. #BelieveinGuernsey
We had an absolute blast at the Guernsey Awards for Achievement last night along with our PR Consultant Nichole Sweetsur and Andy & Jo Priaulx from the Priaulx Premature Baby Foundation. We took a few vanilla pod moustaches along with us to add a touch of BV to our table! This year marked the 30th anniversary of the awards and it was great to hear a few words of wisdom from the event’s guest speaker Gareth Southgate – English football manager and former player. Congratulations to all of the nominees and winners!
