MEDIA PLANNING & BUYING

Looking to gain a voice within local or national media? Whether it’s an informative advertorial or an attention-grabbing advertisement, Black Vanilla will identify the optimal media choices to meet your objectives.

 

Bought media brings a huge number of benefits to any communications plan, not least the guarantee of placement and control of messaging, at whatever frequency or size that you require. Coupled with a relevant and appropriate public relations strategy, your communications plan is sure to get noticed.

HOW WE DO IT

Our media team will develop a media plan to ensure your marketing has maximum impact for the best budget. We work closely with media owners, designers, photographers and copywriters to bring together both the tried and trusted – and innovative – ways to deliver your message.

 

Bought, owned and added-value media – from strategy and implementation through to monitoring and analysis – Black Vanilla will take you through every step, including:

 

  • Media research
  • Identifying and profiling target audiences
  • Building media profiles
  • Reviewing competitor activity
  • Identifying new and relevant opportunities
  • Building robust multi-media schedules
  • Estimating campaign delivery 
  • Best rates and added-value negotiations