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PR, MEDIA, EVENT & COPYWRITING SPECIALISTS

Black Vanilla has a core team of media, PR, copywriting, social media and event experts who work with an extended family of talented marketing professionals who bring their own expertise to our campaigns. Together we’re better.

Jade Isabelle

Jade Isabelle

Founder & Director

 

Expertise: Jade is responsible for leading the team and running the business on a day-to-day basis as well as developing new growth opportunities for Black Vanilla. The company has continued to successfully grow and develop thanks to her passion and determination.

 

Background: After five years within the media industry, Jade saw a niche in the market and launched Black Vanilla with a substantial founding client. The importance and trust they continue to place in her abilities is indicative of the values she delivers to all of Black Vanilla’s clients.

 

Why we love Jade: Jade is always striving for the best to ensure that her clients are consistently provided with a high level of service. Everyone who knows Jade appreciates her kind, meticulous and considerate nature along with her intelligence and undeniable ability to inspire the Black Vanilla team.

 

Outside of work: When Jade isn’t in the office she spends time with her son Roan, enjoys long walks or catching up with friends over a cheeky cocktail!

 

Favourite film: Either Gladiator or the Lord of the Rings films.

 

Favourite holiday destination: Maldives – heaven on Earth!

Nichole Culverwell, Chart. PR, MCIPR

Director

 

Expertise: Nichole works alongside Jade to manage the business and she leads the public relations and copywriting team. She has worked in the public relations industry for over 25 years and combines strategic communications planning skills with “front line” media relations experience. Nichole will also work alongside your senior management team to deliver stakeholder mapping, crisis management, internal communications and social media transformation projects.

 

Nichole is a Chartered CIPR practitioner, the highest accreditation in professional public relations practice and is also a trained copywriter. She writes website content, marketing materials, advertising copy and editorial features.

 

Background: Nichole has experience in many different industry sectors in London and Sydney, including healthcare, finance, publishing and FMCG. As well as working in-house and in one of the UK’s largest agencies she set up and ran her own boutique PR company in London.

 

Why we love Nichole: Nichole brings energy, experience and communications acumen to Black Vanilla’s integrated marketing campaigns. She is social media savvy, a demon copywriter, cuts through problems and is highly strategic in her thinking.

 

Outside of work: At the weekends you will find her spending time on the football pitch with her two young sons, Chi running, surfing and practising yoga. She also loves to cook and is passionate about health and wellbeing.

 

Favourite film: Anything with Daniel Craig! Layer Cake, Casino Royale..

 

Favourite holiday destination: Austria for family skiing holidays, Australia to experience wide-open spaces and Asia for its amazing sensory experiences.

Nichole Culverwell
Nichole Culverwell

Nichole Culverwell, ACIPR

Director

 

Expertise: Nichole works alongside Jade to manage the business and she leads the public relations and copywriting team. She has worked in the public relations industry for over 25 years and combines strategic communications planning skills with “front line” media relations experience. Nichole will also work alongside your senior management team to deliver stakeholder mapping, crisis management, internal communications and social media transformation projects.

 

Nichole is a trained copywriter and writes website content, marketing materials, advertising copy and editorial features.

 

Background: Nichole has experience in many different industry sectors in London and Sydney, including healthcare, finance, publishing and FMCG. As well as working in-house and in one of the UK’s largest agencies she set up and ran her own boutique PR company in London.

 

Why we love Nichole: Nichole brings energy, experience and communications acumen to Black Vanilla’s integrated marketing campaigns. She is social media savvy, a demon copywriter, cuts through problems and is highly strategic in her thinking.

 

Outside of work: At the weekends you will find her spending time on the football pitch with her two young sons, Chi running, surfing and practising yoga. She also loves to cook and is passionate about health and wellbeing.

 

Favourite film: Anything with Daniel Craig! Layer Cake, Casino Royale..

 

Favourite holiday destination: Austria for family skiing holidays, Australia to experience wide-open spaces and Asia for its amazing sensory experiences.

Catharine Haywood

PR Consultant

 

Expertise: With over a decade of experience under her belt, Catharine supports the Black Vanilla team as a freelance PR consultant, working across a variety of consumer and B2B campaigns. With both in-house and agency expertise, Catharine’s experience covers a wealth of sectors and her work includes copywriting, media liaison and feature writing.

 

Background: Catharine’s PR career began during a gap year in which she worked across various sporting events, including the Melbourne Commonwealth Games, Australian Open and Grand Prix. Following her return to London, she built on her media experience with in-house roles at Waterstones and the London 2012 Olympics. Agency life followed, where she managed multiple accounts spanning finance, sport, recruitment and technology before moving to the Cayman Islands and Guernsey and embarking on her freelance career.

 

Why we love Catharine: Not only is vanilla genuinely one of her favourite flavours, but Catharine also keeps the Black Vanilla team stocked up with chocolate.

 

Outside of work: With a love of the outdoors, when she’s not playing tennis or running, you’ll generally find Catharine trying to keep up with her little boy, Joe, or making the most of Guernsey’s fabulous beaches.

 

Favourite Film: Good Will Hunting

 

Favourite Holiday Destination: Italy; anywhere at all, as long as there’s pasta, wine and sunshine.

Alisha Smith

Junior Account Executive

 

Expertise: Alisha works across a variety of Black Vanilla’s accounts, supporting consumer, B2B, charity and fiduciary clients. Copywriting, PR, media liaison, client communication and event planning are just a part of the day job and, as a blogging expert, her online writing skills are often put to good use on social media.

 

Background: Following six years working within the finance sector, Alisha turned her passion for home interiors into a career-changing blog. She is also currently studying for an interior design diploma. Writing and promoting her lifestyle blog, as well as revamping the social media, marketing and blog profiles for a local boutique, taught Alisha a lot about photography, copywriting and social media – all of which now benefits Black Vanilla’s clients.

 

Why we love Alisha: Nothing fazes Alisha and she is both creative and super organised – both essential qualities for a good PR pro.

 

Outside of Work: In her spare time, Alisha is a bit of a gym bunny but is equally happy when out enjoying cocktails with her friends. In the summer months you’ll find her down on the beach or in Herm with friends and family.

 

Favourite Film: Lord of the Rings films or Avatar.

 

Favourite Holiday Destination: Italy for the food or Nepal for the awe-inspiring scenery.

Alisha Smith

Junior Account Executive

 

Expertise: Alisha works across a variety of Black Vanilla’s accounts, supporting consumer, B2B, charity and fiduciary clients. Copywriting, PR, media liaison, client communication and event planning are just a part of the day job and, as a blogging expert, her online writing skills are often put to good use on social media.

 

Background: Following six years working within the finance sector, Alisha turned her passion for home interiors into a career-changing blog. She is also currently studying for an interior design diploma. Writing and promoting her lifestyle blog, as well as revamping the social media, marketing and blog profiles for a local boutique, taught Alisha a lot about photography, copywriting and social media – all of which now benefits Black Vanilla’s clients.

 

Why we love Alisha: Nothing fazes Alisha and she is both creative and super organised – both essential qualities for a good PR pro.

 

Outside of Work: In her spare time, Alisha is a bit of a gym bunny but is equally happy when out enjoying cocktails with her friends. In the summer months you’ll find her down on the beach or in Herm with friends and family.

 

Favourite Film: Lord of the Rings films or Avatar.

 

Favourite Holiday Destination: Italy for the food or Nepal for the awe-inspiring scenery.

Philippa Iball

Media Communications Assistant

 

Expertise: Philippa assists with the creation of graphics, films and photography for client websites and social media platforms. She also works in close collaboration with Jade and Nichole on client events, helps to manage Black Vanilla’s promotional team and sources promotional products for all occasions.

 

Background: From organising trade and consumer exhibitions in London to representing brands within the fashion industry, Philippa thoroughly enjoys a customer-focused role. She moved to Guernsey in 2015 and her previous role saw her assist with the design of a new website and social media platforms before finding her way to Black Vanilla to start her marketing career.

 

Why we love Philippa: She is a whizz at social media, designs a demon Mail Chimp and loves iMovie. Plus, she makes great coffee and is rather handy with a screwdriver.

 

Outside of work: Philippa is completing her degree with the Open University this year but when she is not studying she enjoys taking her action camera around the island and has a goal to learn to surf this summer.

 

Favourite film: More of a series watcher but won’t turn down a rom-com.

 

Favourite holiday destination: Venice, Italy – a perfect picture around every corner.

Becky Saunders

Company Accountant

 

Expertise: Becky is a fully qualified accountant and a member of the Association of Accounting Technicians. She also works for a local corporate services provider, managing a small team covering a wide range of companies and trusts.

 

Background: Becky’s background in commercial and corporate accountancy means she is well placed to crunch the numbers at Black Vanilla. She met Jade back in 2001 and has been a key part of the team since Black Vanilla opened its doors.

 

Why we love Becky: Becky works both efficiently and effectively, ensuring that all money-related matters are smoothly managed. Her friendly and bubbly attitude is loved by clients and colleagues alike, making her a real pleasure to work with.

 

Outside of work: You will find Becky spending time with her family and friends or enjoying a long walk on the beach. She is also the proud owner of a beautiful horse and three adorable cats.

 

Favourite film: Save the Last Dance.

 

Favourite holiday destination: Antigua during a Caribbean cruise.

Becky Saunders

Company Accountant

 

Expertise: Becky is a fully qualified accountant and a member of the Association of Accounting Technicians. She also works for a local corporate services provider, managing a small team covering a wide range of companies and trusts.

 

Background: Becky’s background in commercial and corporate accountancy means she is well placed to crunch the numbers at Black Vanilla. She met Jade back in 2001 and has been a key part of the team since Black Vanilla opened its doors.

 

Why we love Becky: Becky works both efficiently and effectively, ensuring that all money-related matters are smoothly managed. Her friendly and bubbly attitude is loved by clients and colleagues alike, making her a real pleasure to work with.

 

Outside of work: You will find Becky spending time with her family and friends or enjoying a long walk on the beach. She is also the proud owner of a beautiful horse and three adorable cats.

 

Favourite film: Save the Last Dance.

 

Favourite holiday destination: Antigua during a Caribbean cruise.