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Black Vanilla has a core team of media, PR, copywriting, social media and event experts who work with an extended family of talented marketing professionals who bring their own expertise to our campaigns. Together we’re better.

Jade Isabelle

Jade Isabelle

Founder & Director


Expertise: Jade is responsible for leading the team and running the business on a day-to-day basis as well as developing new growth opportunities for Black Vanilla. The company has continued to successfully grow and develop thanks to her passion and determination.


Background: Jade has a proven track record in media buying and planning at both a national and regional level, managing multi-million-pound campaigns for a raft of high-profile clients.


She combines a strong academic background in media with over 12 years’ industry experience and boasts an in-depth knowledge of the consumer insurance market.


Jade has developed a reputation with clients and media suppliers as an intelligent, dedicated and tenacious specialist in her field. Her core skills include management, organisation, relationship building, media negotiation and flawless administration.


Why we love Jade: Jade is always striving for the best to ensure that her clients are consistently provided with a high level of service. Everyone who knows Jade appreciates her kind, meticulous and considerate nature along with her intelligence and undeniable ability to inspire the Black Vanilla team.


Outside of work: When Jade isn’t in the office she spends time with her children Roan & Arlette, and has a new found love of Gin and Tonic (sometimes at the same time! Oooops!)


Favourite film:  The Green Mile for a good cry, anything Marvel for action and Jurassic Park for some 90s nostalgia.


Favourite holiday destination: Maldives – heaven on Earth!

Nichole Culverwell, Chart. PR, MCIPR



Expertise: Nichole works alongside Jade to manage the business and she leads the public relations and copywriting team. She has worked in the public relations industry for over 25 years and combines strategic communications planning skills with “front line” media relations experience. Nichole will also work alongside your senior management team to deliver stakeholder mapping, crisis management, internal communications and social media transformation projects.


Nichole is a Chartered CIPR practitioner, the highest accreditation in professional public relations practice and is also a trained copywriter. She writes website content, marketing materials, advertising copy and editorial features.


Background: Nichole has experience in many different industry sectors in London and Sydney, including healthcare, finance, publishing and FMCG. As well as working in-house and in one of the UK’s largest agencies she set up and ran her own boutique PR company in London.


Why we love Nichole: Nichole brings energy, experience and communications acumen to Black Vanilla’s integrated marketing campaigns. She is social media savvy, a demon copywriter, cuts through problems and is highly strategic in her thinking.


Outside of work: At the weekends you will find her spending time on the football pitch with her two young sons, Chi running, surfing and practising yoga. She also loves to cook and is passionate about health and wellbeing.


Favourite film: Anything with Daniel Craig! Layer Cake, Casino Royale..


Favourite holiday destination: Austria for family skiing holidays, Australia to experience wide-open spaces and Asia for its amazing sensory experiences.

Catharine Haywood

PR Consultant


Expertise: With over a decade of experience under her belt, Catharine supports the Black Vanilla team as a freelance PR consultant, working across a variety of consumer and B2B campaigns. With both in-house and agency expertise, Catharine’s experience covers a wealth of sectors and her work includes copywriting, media liaison and feature writing.


Background: Catharine’s PR career began during a gap year in which she worked across various sporting events, including the Melbourne Commonwealth Games, Australian Open and Grand Prix. Following her return to London, she built on her media experience with in-house roles at Waterstones and the London 2012 Olympics. Agency life followed, where she managed multiple accounts spanning finance, sport, recruitment and technology before moving to the Cayman Islands and Guernsey and embarking on her freelance career.


Why we love Catharine: Not only is vanilla genuinely one of her favourite flavours, but Catharine also keeps the Black Vanilla team stocked up with chocolate.


Outside of work: With a love of the outdoors, when she’s not playing tennis or running, you’ll generally find Catharine trying to keep up with her two little boys, Joe and Tom, or making the most of Guernsey’s fabulous beaches.


Favourite Film: Good Will Hunting


Favourite Holiday Destination: Italy; anywhere at all, as long as there’s pasta, wine and sunshine.

Alisha Smith

Account Executive


Expertise: Alisha works across a variety of Black Vanilla’s accounts, supporting consumer, B2B, charity and fiduciary clients. Copywriting, PR, media liaison, client communication and event planning are just a part of the day job and, as a blogging expert, her online writing skills are often put to good use on social media.


Background: Following six years working within the finance sector, Alisha turned her passion for home interiors into a career-changing blog. She is also currently studying for an interior design diploma. Writing and promoting her lifestyle blog, as well as revamping the social media, marketing and blog profiles for a local boutique, taught Alisha a lot about photography, copywriting and social media – all of which now benefits Black Vanilla’s clients.


Why we love Alisha: Nothing fazes Alisha and she is both creative and super organised – both essential qualities for a good PR pro.


Outside of Work: In her spare time, Alisha is a bit of a gym bunny but is equally happy when out enjoying cocktails with her friends. In the summer months you’ll find her down on the beach or in Herm with friends and family.


Favourite Film: Lord of the Rings films or Avatar.


Favourite Holiday Destination: Italy for the food or Nepal for the awe-inspiring scenery.

Ewan Nicolle

Communications Assistant


Expertise: New to the PR scene, Ewan is currently learning the ropes across all four areas of the business. He is already working on social media content, video filmmaking and event organisation, proving he is a fast learner and willing to get stuck into agency life.


Background: Ewan recently left the Guernsey Grammar School and Sixth Form Centre, where he studied Media Studies, Music and Business Studies. Whilst at school he developed an interest in marketing and PR, attending the annual CIPR Forum in 2017. With his ongoing interest in film, creating ‘just for fun’ projects and music videos, he’s no stranger to canted angles and effects, which he is using to help improve clients’ video communications.

Ewan also has experience managing community Facebook and Twitter pages with up to 60,000 followers, which means he is confident in drafting various types of social media posts and content.


Why we love Ewan: Ewan is Black Vanilla’s first fella, bringing his can-do attitude and a dry sense of humour to the BV Pod. Ask him a tech question and if he doesn’t know the answer already he’ll soon figure it out – bringing some youthful digital nous to the team, #techking.


Outside of work: Ewan has been playing percussion for 10 years with the Guernsey Music Service, finishing in 2018 when he completed his local education. Since then, he’s kept up his passion by playing with the GSO, GCOS, GCB and many more. Music aside, he enjoys hanging out with friends, both online and at the pub.


Favourite Film: Star Wars: Episode V – The Empire Strikes Back or Star Wars: Episode III – Revenge of the Sith.


Favourite Holiday Destination: Anywhere as long as there’s good company.

Becky Saunders

Company Accountant


Expertise: Becky is a fully qualified accountant and a member of the Association of Accounting Technicians. She also works for a local corporate services provider, managing a small team covering a wide range of companies and trusts.


Background: Becky’s background in commercial and corporate accountancy means she is well placed to crunch the numbers at Black Vanilla. She met Jade back in 2001 and has been a key part of the team since Black Vanilla opened its doors.


Why we love Becky: Becky works both efficiently and effectively, ensuring that all money-related matters are smoothly managed. Her friendly and bubbly attitude is loved by clients and colleagues alike, making her a real pleasure to work with.


Outside of work: You will find Becky spending time with her family and friends or enjoying a long walk on the beach. She is also the proud owner of a beautiful horse and three adorable cats.


Favourite film: Save the Last Dance.


Favourite holiday destination: Antigua during a Caribbean cruise.