Leaders create conditions that enables its clients to advance, often beyond what they ever thought possible.


Phil Eyre launched the Leaders Consultancy in early 2017 with an ambition to organise a landmark leadership conference later that year. He asked Black Vanilla to drive communications to launch the new business, using the conference to establish a clear brand proposition.

The Black Vanilla approach

  • Leverage the quality of speakers to endorse Leaders’ C-suite and board-level positioning
  • Use the conference to extend website content, news and editorial coverage about the new company
  • Maximise the opportunities the conference presented by planning pre-event publicity, interviews with speakers on the day of the event, and by issuing a post-event report


  • Five pieces of editorial coverage were achieved over a two-month period
  • Five film and website articles
  • 264% uplift in website visits over the conference publicity period