LEADERS CONFERENCE

Leaders create conditions that enables its clients to advance, often beyond what they ever thought possible.

THE CHALLENGE

Phil Eyre launched the Leaders Consultancy in early 2017 with an ambition to organise a landmark leadership conference later that year. He asked Black Vanilla to drive communications to launch the new business, using the conference to establish a clear brand proposition.

The Black Vanilla approach

  • Leverage the quality of speakers to endorse Leaders’ C-suite and board-level positioning
  • Use the conference to extend website content, news and editorial coverage about the new company
  • Maximise the opportunities the conference presented by planning pre-event publicity, interviews with speakers on the day of the event, and by issuing a post-event report

THE RESULTS

  • Five pieces of editorial coverage were achieved over a two-month period
  • Five film and website articles
  • 264% uplift in website visits over the conference publicity period

 

THE COLLABORATORS