There are no two ways about it, these are challenging times and many businesses are having to communicate in ways that they’ve never had to before.
We are also all in information overload, so how can you inform and support your customers and your staff at this time?
Nichole was delighted to join the speaker panel for the Channel Islands Information Security Forum’s inaugural Guernsey Cyber Security Conference earlier this month. The event offered an unrivalled opportunity to explore how Guernsey can put effective measures in place to safeguard its businesses against a data breach.
It is widely agreed that the nature of cyber security threats is changing so quickly that it is becoming harder for organisations to defend themselves against some kind of attack.
So rather than ‘if’, businesses should now think in terms of ‘when’ an attack might happen and plan accordingly.
Cyber security breaches can cost an organisation in terms of loss of productivity or information, time and data, but the loss of consumer or shareholder confidence and the long-term impact on your organisation’s reputation could be the greatest cost of all.
However, there are steps that any organisation can take to communicate well during a crisis, reduce the potential reputational fallout and recover more quickly.
We’re delighted to announce that we have been shortlisted for the Guernsey Awards for Achievement’s Excellence in Marketing Award for the work carried out on the Priaulx Premature Baby Foundation’s Burrow campaign.
The Excellence in Marketing Award is for creative, advertising and digital marketing companies and their clients that have developed and implemented a marketing strategy or campaign for a product or service that has met a demonstrable market need and has embraced all marketing platforms.
