The Comms Chat with Sarah Waddington

On this episode of The Comms Chat, Nichole spoke with IoD Ambassador and chartered public relations practitioner Sarah Waddington about her latest research project.

The Role of Public Relations in Strategic Planning and Crisis Preparedness is a joint report by the Institute of Directors and the CIPR, looking at ways in which organisations can best employ public relations to ride market turbulence and ensure they are fit for the future.