Black Vanilla helps brands to tell their story, share their message and build their reputation. The organisations we work with have something important to say and something new to share. We give them a voice and a platform to create meaningful connections with their customers, supporters and communities.
The results? Our clients get noticed, they develop credibility and grow their impact and income.
Black Vanilla works across all sectors, from large organisations to disruptive start-ups and ambitious charities. We connect companies to consumers, change-makers to the community and creators to influencers using a tailor-made mix of social media, PR, events and creative content.
We are also on hand when things don’t go according to plan, helping organisations with crisis communications and issues management strategies.
Clear communication is fundamental to interaction, transaction, relationship-building and problem-solving. We believe that tailored and authentic messages can build relationships, drive action and create change.
Black Vanilla is not a ‘full-service’ agency, we are experts in public relations, social media, events and copywriting. We regularly collaborate with selected independent consultants (whom we call our ‘extended family’), design agencies and digital marketers to ensure that clients benefit from the expertise that they need.
We can create a tailor-made team or if clients have existing relationships with other agencies, Black Vanilla can work with them to provide a full service.
We work with a lot of local clients, although our team has diverse and varying levels of experience in working with brands in both the Channel Islands, the UK and beyond. Plus, many of our clients have international interests so we’re very comfortable working in different markets.
Annual plans are without a doubt the most effective way of ensuring that your brand has a consistent public presence, ensuring your share of voice remains strong throughout the year.
However, should your budget not allow for this, or if you require a specific campaign, Black Vanilla will put together a plan to suit your business requirements.
Of course! Black Vanilla has a community outlook to how we work. If you require a complete marketing support team or just elements of it, we can help. We’ll work with you and any existing relationships that you have in place.
There is no one-size-fits-all approach at Black Vanilla. We believe in creating the right team for each client, so you pay for what you need. Nothing more. Plus, because of our media expertise and in-house copywriters, we can maximise your bought media through our use of social and earned media. No matter what level of support you require, Black Vanilla can meet your needs.
After your initial ‘hello’ meeting with Black Vanilla, if you decide that we are the communications agency for you, at a one-off fee of £350, we will provide you with a tailor-made communications proposal outlining our ideas to achieve your business/brand objectives.
If you like what you see in your proposal and would like to continue with us, it is at this point that you will officially become part of the Black Vanilla family. Highlighting your preferred ideas, Black Vanilla will finalise the costs and concepts and send you a final communications schedule to sign off.
Black Vanilla works from a commission model given by the media supplier. For example, if we were to book an advert on your behalf in the Guernsey Press for £1,000.00, Black Vanilla would be given an agency commission from the newspaper – usually 10%. If you were to go direct to the press without Black Vanilla, the price would still be £1,000.00. The difference is that Black Vanilla would do all the work for you – the research, planning, administration, booking, analysis, negotiations and payments – it would be our time being used and not yours. And on top of this you’d have access to our years of strategic media planning experience and our agency buying power that more than often than not can secure even better rates for you at no additional cost. Think of us as either your marketing department or an extension of.
Should you require any creative, copywriting, public relations, or events support an hourly or fixed rate will be discussed with you.
We are always looking for talented media professionals, freelancers or graduates who are looking to start a career in a dynamic marketing agency. Interested? Get in touch.