Founded in 2008, Black Vanilla offers an integrated and tailor-made approach to marketing. Across our team of experts we can deliver public relations, media planning and buying, event organisation, copywriting and social media services.
We help our clients improve their reputation, reach and relationships – three factors that are critical for success.Black Vanilla takes a ‘best team’ approach to meet each client’s needs. We match the right expertise with meticulous attention to detail, speedy response times, financial efficiency and the kind of personal attention that you’d expect from a boutique agency.
Think of us as an extension of your team.
We are experienced in a diverse range of markets and sectors, working with media in Guernsey, Jersey, the UK and all over the world.
Black Vanilla’s work was recognised in February 2017 when the agency won the Guernsey Awards for Achievement Excellence in Marketing Award.
Black Vanilla is unique in its approach in comparison to other Channel Islands agencies. We do not profess to be a full-service agency and prefer to work with selected independent consultants (whom we call our ‘extended family’) to ensure that you receive a professional service from an expert in their field, tailored to your requirements. Bringing together a community of highly skilled and talented people to match what you need is one of the things that gives Black Vanilla its sparkle.
The team at Black Vanilla essentially become your marketing team and your first port of call, liaising with suppliers and consultants ensuring seamless planning and implementation – not least saving you time and money. The benefit of working in this way means that if you have existing relationships with other agencies Black Vanilla can work with them to provide a full service.
We work with a lot of local clients, although our team has diverse and varying levels of experience in working with brands in both the Channel Islands, the UK and beyond. Plus, many of our clients have international interests so we’re very comfortable working in different markets.
Annual plans are without a doubt the most effective way of ensuring that your brand has a consistent public presence, ensuring your share of voice remains strong throughout the year.
However, should your budget not allow for this, or if you require a specific campaign, Black Vanilla will put together a plan to suit your business requirements.
Of course! Black Vanilla has a community outlook to how we work. If you require a complete marketing support team or just elements of it, we can help. We’ll work with you and any existing relationships that you have in place.
There is no one-size-fits-all approach at Black Vanilla. We believe in creating the right team for each client, so you pay for what you need. Nothing more. Plus, because of our media expertise and in-house copywriters, we can maximise your bought media through our use of social and earned media. No matter what level of support you require, Black Vanilla can meet your needs.
After your initial ‘hello’ meeting with Black Vanilla, if you decide that we are the communications agency for you, at a one-off fee of £350, we will provide you with a tailor-made communications proposal outlining our ideas to achieve your business/brand objectives.
If you like what you see in your proposal and would like to continue with us, it is at this point that you will officially become part of the Black Vanilla family. Highlighting your preferred ideas, Black Vanilla will finalise the costs and concepts and send you a final communications schedule to sign off.
Black Vanilla works from a commission model given by the media supplier. For example, if we were to book an advert on your behalf in the Guernsey Press for £1,000.00, Black Vanilla would be given an agency commission from the newspaper – usually 10%. If you were to go direct to the press without Black Vanilla, the price would still be £1,000.00. The difference is that Black Vanilla would do all the work for you – the research, planning, administration, booking, analysis, negotiations and payments – it would be our time being used and not yours. And on top of this you’d have access to our years of strategic media planning experience and our agency buying power that more than often than not can secure even better rates for you at no additional cost. Think of us as either your marketing department or an extension of.
Should you require any creative, copywriting, public relations, or events support an hourly or fixed rate will be discussed with you.
We are always looking for talented media professionals, freelancers or graduates who are looking to start a career in a dynamic marketing agency. Interested? Get in touch.