‘Digital events’ are a low-cost and accessible way to educate, inform, entertain and put a human face to your business, allowing you to share your expertise and industry knowledge, to announce new services or to present research and thought leadership.
Don’t make the mistake of thinking webinars and podcasts are just for large businesses. With ‘in-person’ events off the agenda for the foreseeable future, they are an opportunity for businesses of any size to connect, engage and communicate with clients, customers and colleagues in real-time.
Webinars, like any business seminar or networking event, allow organisations to connect and communicate with colleagues, clients and customers in real-time;
The virtual nature of these events means you can think big.
Consider a series of webinars, linking the content under a single theme. In our experience, scheduling a webinar or podcast to take place at the same time each week or twice a month allows your audience to diarise it into their calendar and you will build a community.
Organisations can take this one step further with a webinar summit. This is a virtual conference with the content spread over a number of days or a week with a mix of webinars and podcasts – live and pre-recorded – in varying formats supported by papers, articles and features.
The beauty of a webinar is that you can have speakers located in multiple locations, bringing different perspectives together and giving the whole event a broader appeal.
If you are a multi-jurisdictional business, holding an event in this way means you can save on travel, time, venue hire, AV production and catering, leaving you more budget to create post-event content.
If you would like to discuss this in further detail, please get in touch; firstname.lastname@example.org or 01481 729229.