Black Vanilla offers an integrated approach to marketing. That means we create campaigns that harness the different communication capabilities of bought, owned, earned and shared media. We use these various approaches to create tailor-made marketing programmes that deliver tangible results.
You may have elements of your communications strategy already in place, you might be looking for a complete annual plan, or maybe it’s just a one-off campaign to boost brand awareness or launch something new – Black Vanilla will create a solution for you no matter what your objective or what you may already have in place.
Every successful campaign starts with careful planning and research. Our team has decades of experience in media strategy, planning, implementation and analysis to deliver the most targeted and cost-effective campaigns.
Broadly speaking, public relations is the process of maintaining good relations between an organisation and its audience or target market. Public relations can enhance your business’s reputation, help drive sales and create a buzz.
Whether you are looking to differentiate your organisation from your competitors, say thank you to staff or deepen your relationship with your customers, events play a vital role in today’s challenging and competitive marketplace.
Carefully written content for both print and online media can help you reach and influence your target audience. Relevant and entertaining content will build brand awareness, spark dialogue, help SEO and support social media activity.