Black Vanilla offers an integrated approach to marketing. That means we create campaigns that harness the different communication capabilities of bought, owned, earned and shared media. We use these various approaches to create tailor-made marketing programmes that deliver tangible results.
You may have elements of your communications strategy already in place, you might be looking for a complete annual plan, or maybe it’s just a one-off campaign to boost brand awareness or launch something new – Black Vanilla will create a solution for you no matter what your objective or what you may already have in place.
Broadly speaking, public relations is the process of maintaining good relations between an organisation and its audience or target market. Public relations can enhance your business’s reputation, help drive sales and create a buzz.
We are also on hand when things don’t go according to plan, helping organisations with crisis communications and issue management strategies.
Upskill, stay relevant and increase your in-house capacity. From media training spokespeople to copywriting and social media workshops, we offer bespoke in-house training as well as a schedule of public courses which are open to all.
To assist those working from home, Black Vanilla will be offering a number of online courses in response to the Covid-19 situation.
Whether you are looking to differentiate your organisation from your competitors, say thank you to staff or deepen your relationship with your customers, events play a vital role in today’s challenging and competitive marketplace.
Black Vanilla can assist with making your event virtual with live streaming, lunchboxes and digital delegate packs.
Carefully written content for both print and online media can help you reach and influence your target audience. Relevant and entertaining content will build brand awareness, spark dialogue, help SEO and support social media activity.
Blogs, films, statements and graphics for social media are essential communications tools for both your internal and external audiences.