Public relations is used to help manage an organisation’s reputation to develop and sustain goodwill with different audiences and stakeholders.

Public relations is what you do to earn a positive reputation. It builds relationships and amplifies a brand’s presence. It forms an essential part of any well-conceived marketing campaign and has many different disciplines. PR can influence and educate your customer; it can help to rescue or enhance a reputation, provide trusted endorsement, tell a complex story or get people talking about your brand.


From stakeholder management and business-to-business communications to internal relations, sponsorship and corporate social responsibility campaigns, Black Vanilla’s PR experts can advise you on the best possible approach for your objectives. Sponsorship, content strategies and social media will all support your brand relationships. PR is not limited to media relations and Black Vanilla will work with your organisation to develop a strategic approach to building your brand’s reputation, reach and relationships.

We have genuine PR experience and are well connected with the local media and many other specialist publications nationally and internationally. Whether it’s creating news, writing eloquent copy or advising on the best approach to a crisis, we’re here to help.

Black Vanilla has teamed up with Resolution IT to offer the Cyber Crisis Communications Respond & Recover Package. This service gives organisations the tools and training they need to create a best practice communications plan and keep brand assets safe in a Crisis Vault.

Our PR team is led by Nichole Culverwell. Nichole is a member of the Chartered Institute of Public Relations (CIPR), and a Chartered Practitioner. Membership of the CIPR indicates a commitment to professionalism, ethics and adherence to a code of conduct.

Our PR experts can talk to you about:

Black Vanilla is essential to my business, I consider them a long-term partner in my work. I initially approached PR with a degree of cynicism but was quickly impressed by the difference that the team’s expertise has made to my business.

In addition to devising and implementing a social media strategy that has proved extremely beneficial in raising Leaders’ profile, their
proactivity has opened opportunities to reach new clients and develop our core leadership offering.

Phil Eyre, CEO, Leaders, Leaders

Black Vanilla was instrumental in bringing our vision for the event to life. They transformed the venue and produced an evening which truly showcased some of Guernsey’s best qualities. The team were amazing to work with and truly encapsulated our needs.

Claire Heaume, Manager, Marketing and Communications, , Butterfield Bank (Guernsey) Limited

We have worked with the team at Black Vanilla for a number of years, across our events and publishing platforms. They understand the markets and the readership we are dealing with, not to mention our exacting requirements which differentiate us from other businesses in our space. I can’t fault their attention to detail and responsiveness to our business needs.

Carl Methven, Publisher, BL Global

I was very impressed with your whole PR operation – you put a lot of effort into supporting the event and it was handled very professionally.

UK based producer