Bulb is a dedicated PR and marketing service for start-ups and small businesses that want to connect with their customers and shout about their story.

Start-ups and entrepreneurs have different needs to more established enterprises, and these needs will differ depending on what stage of growth your business is at. Bulb’s packages offer the right support at each stage and deliver high-value, high-impact tactics at an affordable price.

Our packages are underpinned by three strategic aims:

  • Reputation
    • To positively influence what others think and say about you and to enhance your reputation, based on your actions and values.
  • Relationships
    • To engage your audience (and customers) to establish lasting and meaningful relationships.
  • Reach
    • To reach the right audience, in the right way, with the right messages.

Bulb is delivered by Black Vanilla, experts in public relations. Depending on what you need we will also involve our specialist partners in building your brand story and visual branding.  We can also introduce you to highly respected business advisers if you require specific strategic guidance or ongoing support to grow your business.

There are three core Bulb packages:


Bulb’s Set-Up package is perfect for those who are at the start of their new business journey.


Bulb Step-Up is for those who have already launched their new business or are running a small business.


Bulb Train-Up is for businesses that cannot commit to a monthly fee; instead, we can improve your social media and campaign planning skills.

To find out if Bulb is right for you, please send an email to krista@black-vanilla.gg if you wish to discuss Bulb or to learn more about our full range of services.