18 Sep The ‘Rules’ a 21st-century Director Must Live By

By Nichole Culverwell ACPIR

Five critical factors that 21st-century directors must not ignore were cited by Rick Denton for his talk at a recent IoD lunch.

Rick is the first international representative on the Council of the Institute of Directors (IoD), and he is well placed to talk about directorships. He has drawn upon his 30 years of experience to develop what he calls ‘Rick’s Rules’.
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11 Sep Cyber crisis communications – are you prepared?

By Nichole Culverwell ACIPR

It is widely agreed that the nature of cyber security threats is changing so quickly that it is becoming harder for organisations to defend themselves against some kind of attack.

So rather than ‘if’, businesses should now think in terms of ‘when’ an attack might happen and plan accordingly.

Cyber security breaches can cost an organisation in terms of loss of productivity or information, time and data, but the loss of consumer or shareholder confidence and the long-term impact on your organisation’s reputation could be the greatest cost of all.

However, there are steps that any organisation can take to communicate well during a crisis, reduce the potential reputational fallout and recover more quickly.

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06 Sep Reputation – Your Most Valuable Business Asset

By Nichole Culverwell ACIPR

Unlike the tangible worth of a business, impalpable assets such as goodwill and brand recognition are hard to quantify. However, in our increasingly transparent world, intangible assets have a greater than ever impact on your business and its bottom line.

The spotlight on a company’s reputation is shining brighter than ever. Establishing, maintaining and possibly defending that reputation in times of crisis falls to the expertise of public relations and goes way beyond simple media relations tactics.

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