28 Sep Copywriting Explained

We are a team of Guernsey-based copywriters who live to see our words on the page, a website or advertisement. So, of course, we had to put pen to paper and share our thoughts on the art of copywriting.

What is Copywriting?

Let’s start with a simple question, do you know what copywriting is? We’re often asked what copywriting is and why it’s a specialist skill, so I’m going to explain the role well-written copy plays in marketing and why writing for websites, advertising and editorial all take a different approach.

In its most simplistic form, copywriting is a way of crafting a compelling story.

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14 Sep Students Attend IoD Debate Thanks to Black Vanilla Sponsorship

Thanks to sponsorship from Black Vanilla, 25 students from Guernsey’s schools and Sixth Form Centre attended the recent IoD debate about the Bailiwick’s future election model.

The 10th October 2018 will see the island’s first referendum on the method that Guernsey will use to vote Deputies to the States of Deliberation, and residents over the age of 16 can have their say.

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29 Aug Don’t be Influenced by the Blue Tick – The Rise of Micro-Influencers

Have you ever scrolled through Instagram or watched people’s Facebook stories only to come across the #ad and wondered what it means?

The hashtag indicates that the post has a commercial element and that the person posting, often someone with a large following, has been paid to promote the brand, product or service featured in the image or copy.

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