Black Vanilla has a core team of media, PR, copywriting, social media and event experts who work with an extended family of talented marketing professionals who bring their own expertise to our campaigns. Together we’re better.
Nichole Culverwell, Chart. PR, MCIPR
Director
Expertise: Nichole manages the business and leads all client services at Black Vanilla. She has worked in the public relations industry for over 25 years and combines strategic communications planning skills with “front line” media relations experience. Nichole will also work alongside your senior management team to deliver stakeholder mapping, crisis management, internal communications and social media transformation projects.
Nichole is a Chartered CIPR practitioner, the highest accreditation in professional public relations practice and is also a trained copywriter. She writes website content, marketing materials, advertising copy and editorial features.
Background: Nichole has experience in many different industry sectors in London and Sydney, including healthcare, finance, publishing and FMCG. As well as working in-house and in one of the UK’s largest agencies she set up and ran her own boutique PR company in London.
Why we love Nichole: Nichole brings energy, experience and communications acumen to Black Vanilla’s integrated marketing campaigns. She is social media savvy, a demon copywriter, cuts through problems and is highly strategic in her thinking.
Outside of work: At the weekends you will find her spending time on the football pitch with her two young sons, Chi running, surfing and practising yoga. She also loves to cook and is passionate about health and wellbeing.
Favourite film: Anything with Daniel Craig! Layer Cake, Casino Royale..
Favourite holiday destination: Austria for family skiing holidays, Australia to experience wide-open spaces and Asia for its amazing sensory experiences.
Catharine Haywood
PR Consultant
Expertise: With over a decade of experience under her belt, Catharine supports the Black Vanilla team as a freelance PR consultant, working across a variety of consumer and B2B campaigns. With both in-house and agency expertise, Catharine’s experience covers a wealth of sectors and her work includes copywriting, media liaison and feature writing.
Background: Catharine’s PR career began during a gap year in which she worked across various sporting events, including the Melbourne Commonwealth Games, Australian Open and Grand Prix. Following her return to London, she built on her media experience with in-house roles at Waterstones and the London 2012 Olympics. Agency life followed, where she managed multiple accounts spanning finance, sport, recruitment and technology before moving to the Cayman Islands and Guernsey and embarking on her freelance career.
Why we love Catharine: Not only is vanilla genuinely one of her favourite flavours, but Catharine also keeps the Black Vanilla team stocked up with chocolate.
Outside of work: With a love of the outdoors, when she’s not playing tennis or running, you’ll generally find Catharine trying to keep up with her two little boys, Joe and Tom, or making the most of Guernsey’s fabulous beaches.
Favourite Film: Good Will Hunting
Favourite Holiday Destination: Italy; anywhere at all, as long as there’s pasta, wine and sunshine.
Alisha Smith
Senior Account Executive
Expertise: Alisha works across a variety of Black Vanilla’s accounts, supporting consumer, B2B, charity and fiduciary clients. Copywriting, PR, media liaison, client communication and event planning are just a part of the day job and, as a blogging expert, her online writing skills are often put to good use on social media.
Background: Following six years working within the finance sector, Alisha turned her passion for home interiors into a career-changing blog. She is also currently studying for an interior design diploma. Writing and promoting her lifestyle blog, as well as revamping the social media, marketing and blog profiles for a local boutique, taught Alisha a lot about photography, copywriting and social media – all of which now benefits Black Vanilla’s clients.
Why we love Alisha: Nothing fazes Alisha and she is both creative and super organised – both essential qualities for a good PR pro.
Outside of Work: In her spare time, Alisha is a bit of a gym bunny but is equally happy when out enjoying cocktails with her friends. In the summer months you’ll find her down on the beach or in Herm with friends and family.
Favourite Film: Lord of the Rings films or Avatar.
Favourite Holiday Destination: Italy for the food or Nepal for the awe-inspiring scenery.
