Are we entering into a new era of communication with Meta’s newest App, Threads? 

Published On: July 6th, 2023Categories: Social MediaBy

Threads, a new app introduced by Meta, has launched today with more than 10 million sign-ups in the first seven hours. But what is Threads? How is it different from other platforms such as its rival, Twitter, and should individuals and businesses consider the switch? 

It is still early days and both the functions and the algorithm will change as the app develops more and like everyone else, the team at Black Vanilla are watching and learning. But we’re excited and we’re jumping in head first. We’ll closely be monitoring Threads over the upcoming weeks in order to advise our clients on whether it’s right for their social strategy. 

What is Threads? 

Threads is an app developed by Meta, in response to Musk’s controversial changes to Twitter’s platform. While other social media platforms offer broader communication options, Threads focuses on fostering more intimate and focused conversations with close connections. It allows for deeper and more meaningful interactions. 

Users have to sign up using their Instagram login and can follow the same accounts they follow on Instagram, on Threads automatically as they join. 

How does Threads differ from Twitter? 

While Twitter is a popular platform for sharing thoughts and engaging in public discussions, Threads takes a different approach to communication. Here’s how Threads differentiates itself: 

  • Length of content: Posts on Threads can be up to five hundred characters long and can include images, gifs and videos of up to five minutes in length. There is also talk that the app will introduce voice notes later down the line. 
  • As a subsidiary of Meta, Threads seamlessly integrates with Instagram. Users can easily share Instagram Stories with their followers through Threads, creating a more private and exclusive sharing experience while still leveraging the familiar features of Instagram. 
  • Lack of DMs: Users can’t send direct messages to other users right now, unlike Twitter. 
  • The feed: One of the main criticisms of the app is that people are seeing a mix of posts from people they follow and don’t follow in their feeds. There’s no way to see just the posts of the people you follow and the company hasn’t indicated whether it will provide this option in the future. 

That aside, it also looks very similar to Twitter, with its short pieces of content, likes and reposts. 

Should I make the switch? 

When considering whether to switch to Threads, both individuals and businesses should assess their communication needs and objectives. Here are some factors to consider: 

  • Privacy and Intimacy: If maintaining closer and more intimate connections with a select group of friends or customers is important to you, Threads provides a conducive environment for fostering those relationships.
  • Visual Content Focus: If you or your business heavily relies on visual content, Threads’ direct camera access and seamless integration with Instagram can enhance your storytelling capabilities and engagement with your audience.
  • Target Audience: Understanding your target audience is crucial. If your audience consists of individuals who value personal connections and intimate conversations, adopting Threads may be beneficial in strengthening those relationships.
  • Communication Objectives: Consider your goals for communication. If you prioritise deeper engagement, authentic conversations, and a more private communication experience, Threads aligns well with those objectives.

Threads represents Meta’s endeavour to redefine communication by prioritising intimate, visual content, and personal connections. Whether individuals or businesses should switch to Threads depends on their specific communication needs, target audience, and objectives. By evaluating these factors, you can make an informed decision about adopting this app for your business. 

If you would like to discuss if Threads is the right platform for your organisation, get in contact with our social media strategist, Krista Osborne:

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