We worked with Three Brain Training in our Step-up package, which aims to take existing small businesses to the next level.
We quickly understood that Andre had an engaged and supportive audience on his personal channels and utilised this to grow the business’ online presence. A strong following on a personal LinkedIn page adds value to your business, but it’s crucial to place your business’ views alongside your own.
Considering our target audience, we needed to devise a tactic where Andre was seen as a thought leader. We didn’t underestimate the power of owned channels and utilised his expertise in monthly blogs, but we took this one step further and placed him as a monthly contributor to the Guernsey Press as part of their health page.
His regular contributions have placed him as an authoritative figure in the local industry and allowing him to feature as a speaker at a local business lunch.