50 Shades of Green – The Reputation Risk of Greenwashing

Published On: June 2nd, 2020Categories: PRBy

There is currently no global taxonomy for ‘eco-investments’, leaving the door open for companies to make their opportunities and practices appear more ‘green’ than they really are.

Known as ‘greenwashing’, there is a danger that companies become selective about the environmental impact information they disclose, or position their impact as being more positive than it really is.

The potential reputational fallout from misleading investors in this way includes undermining confidence in the whole sector.

Reputations are formed by a company’s actions, its behaviour and performance; reporting, a common language and global standards will help to create a framework to help investors and regulators understand if a company is truly walking the walk. But what happens when companies fall below expectations, and how can organisations share authentic stories about their ecological footprint?

Mark Oliphant, Head of Communications at The International Stock Exchange Group, which has a green market segment TISE GREEN, will join Nichole Culverwell, Managing Director of Black Vanilla, to discuss the impact of ESG principles on corporate reputation.

Mark is a Fellow of the Chartered Institute of Public Relations (FCIPR), a Chartered Practitioner (Chart. PR) and former Chairman of the Channel Islands Group of the CIPR. Mark also sits on the Guernsey Green Finance Group and the Marketing Committee of the Guernsey Investment & Funds Association.

Nichole is also a Chartered Practitioner. She is the current Vice-Chair of the Channel Islands Group of the CIPR, she has a CIPR Specialist Diploma in Crisis Communication and sits on the CIPR Knowledge Panel.


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