29 Aug Don’t be Influenced by the Blue Tick – The Rise of Micro-Influencers

Have you ever scrolled through Instagram or watched people’s Facebook stories only to come across the #ad and wondered what it means?

The hashtag indicates that the post has a commercial element and that the person posting, often someone with a large following, has been paid to promote the brand, product or service featured in the image or copy.

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18 May Issues Management: A Right Royal Debacle and a Plucky Example of How to Get it Right

As PR practitioners, we understand that a business is only ever as good as its reputation. However, reputations cannot be wholly controlled; reputations are made by what stakeholders, customers and other audiences think and say about an organisation.

Behaving with integrity and fairness, product value, reliability and transparency are some of the bedrocks of a good reputation. It’s about creating trust – the brand currency which in turn drives success.

It’s clear that reputations are fragile and what can take years to carefully build and nurture can be damaged or even destroyed in mere moments – no one is completely stormproof.

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