Magic has arrived! Revolutionising Design with Generative AI

Published On: October 9th, 2023Categories: UncategorizedBy

Canva, our beloved online design platform, has unveiled a host of new features known as the Magic Studio. This exciting development marks a significant step forward in the world of design and content creation. Canva has embraced generative AI technology to enhance the creative process. 

The integration of AI into the design world has been a long-anticipated and natural progression. Canva had already provided users with a taster with features like magic editing, background removal and prompts available to Pro Package subscribers.  

However, the Magic Studio takes this innovation to a whole new level. 

One of the standout features of the Magic Studio is ‘Magic Write.’ This revolutionary tool enables users to repurpose entire documents, from blog posts to press releases, presentations to social media posts and more. It also offers the ability to translate projects into different languages while maintaining your brand’s unique voice.  

Also, in the spirit of bringing everything ‘in-house’, you can now create those initial guides and first drafts by typing in key phrases, words and content and watching as the perfect piece is generated. 

On the design front, Canva introduces ‘Magic Video.’ This feature allows users to create full videos from brief prompts, offering a fast and intuitive way to bring ideas to life. AI can also assist you in selecting the most effective transitions to maintain your brand’s identity, ensuring that your videos look polished and professional in just a few clicks. 

Canva’s Magic Studio also includes ‘Magic Expand,’ a tool that lets AI complete your images and add those finishing touches. By simply providing written prompts, you can enhance your visuals and make them more compelling. This feature simplifies the editing process, saving you time and effort. 

We have seen similar tools used through professional software such as Photoshop, which is sometimes beyond the average design user’s capabilities. It’s a huge step forward and has opened a world of creative possibilities to creators of all abilities.  

The platform provides resources and ‘how to’ guides, making it easy for users to explore the full potential of the Magic Studio. 

While the Magic Studio by Canva introduces powerful AI-driven features, it is essential to highlight that it does not mean AI is taking over aspects of our industry. It also prompts us to continue educating ourselves on copyright and intellectual property when using these tools for clients.  

Regardless, this serves as a valuable tool that experts in the field can use to elevate their services and we’re excited to continue learning as it adds new opportunities. 

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