As PR practitioners, we understand that a business is only ever as good as its reputation. However, reputations cannot be wholly controlled; reputations are made by what stakeholders, customers and other audiences think and say about an organisation.
Behaving with integrity and fairness, product value, reliability and transparency are some of the bedrocks of a good reputation. It’s about creating trust – the brand currency which in turn drives success.
It’s clear that reputations are fragile and what can take years to carefully build and nurture can be damaged or even destroyed in mere moments – no one is completely stormproof.